Posted in education on March 3, 2014 10:31 am EST

Painting the Town

Digital signage, LED technology and contemporary architectural design join forces at Celebration Church, Jacksonville, Fla.

Celebration Church reportedly spent a little more up front on digital signage and digital theming. In return for the investment in technology to help deliver the experience, Celebration staff won’t have to pay to change signage or reinvent outdated theming. Image by Ketterman.











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TAGS: digital signage, led, theming,


By Rachel Hayes

The project of Celebration Church in Jacksonville, Fla., began in 2009 with Birmingham, Ala., Live Design Group’s (LDG’s) signature “Live” sessions. All players met together to establish goals for the facility and how they might be reached. “There was creativity and synergy in that process,” says Alex Castro, design and project director with Celebration. “The Lord knitted us together in like-mindedness to come to this end result.”

During the five-day series of initial Live sessions, as well as subsequent meetings, the team that included Castro and LDG lead architect, Craig Krawczyk, Celebration’s Senior Pastor Stovall Weems, a general contractor, and Paul Henderson of Wave, a creative integration group from Charlotte, N.C., collaborated constantly and purposefully—if not in person, then via phone.

"All of the theming and signage is digital or projected…. Typically, we try to add color with materials like paint, carpet, and other textiles—here it is accomplished entirely by lighting.”

—Aubrey Garrison Principal, Live Design Group, Birmingham, AL

“[It was] an exchange and development of ideas, back and forth, to the point where we no longer recognized who threw what into the mix,” says Krawczyk. “This process allowed everyone to put themselves aside and work together to produce the best design solutions.”

The early, highly collaborative interaction assisted Celebration Church in obtaining a facility that very intentionally conveys its personality, says Aubrey Garrison, LDG principal.

Economical tilt-up concrete, the structural shell for Celebration, doesn’t normally lend itself to flexibility and creativity. In this case, it was the literal canvas for an innovative worship facility—inside and out. Image by Ketterman.

Manifestation of vision

The vision for Celebration as a church body and facility is rooted in the Great Commission found in Matthew 28, and its realization is a building that draws people in and allows them to experience God in an unexpected way.

The team’s focus was designing an engaging environment that would build and prepare people to be the church.

As the plans for Celebration began to take form, Wave was integrally involved, even in the decision to use tilt-up concrete as the structural system. According to Krawczyk, tilt-up is economical, but doesn’t normally lend itself to flexibility and creativity. In this case, though, it was the literal canvas for one of the most innovative worship facilities in the nation.

“Over the lifetime of a church, you develop standards that, after time, are no longer applicable,” says Armando Fullwood, director of Wave. “[This] church was willing to innovate.”  continued >>