Posted in news
on February 2, 2016 11:55 am EST
Butler Manufacturing Expands Online Core Resource to Latin America
New Spanish language website, optimized for smartphones and tablets, enhances accessibility to information on building solutions provider's products and services.
Butler Manufacturing recently launched a Spanish language version of its website. Now Spanish-speaking users can access product information for Butler building systems, resources on total cost of ownership, and details about Butler’s international construction services.
"Our website is a core resource for customers and potential customers to learn how we’re able to add business value to their projects, and we’re excited that it’s now more accessible for those who speak Spanish."
—Leslie Clark, Director of Marketing, Butler
"Butler Manufacturing is a buildings solutions provider, but our offerings extend far beyond structural steel, roofing systems and wall panels,” says Leslie Clark, director of
marketing at Butler. “We think differently about buildings and the building process. Our website is a core resource for customers and potential customers to learn how we’re able to add business value to their projects, and we’re excited that it’s now more accessible for those who speak Spanish.”
Additionally, offering a Spanish language version of its website supports the company’s strong presence in Latin America. “Butler built a reputation as a trusted building solutions provider in Central and South America,” says Horacio Campaña, director general for Latin America at Butler. “With the Spanish language website, Butler is making it easier than ever for customers there to learn more about the vast array of solutions we offer. This will help inform their decisions when looking for a building resource that offers efficiency and quality.”
In conjunction with the launch of the Spanish language version, Butler also optimized its website for mobile devices, including smartphones and tablets.
“With the growing demand for a better user experience, it was important for our website to have easy navigation and readability when viewed on all screen types,” Clark says. “A mobile-optimized site, in addition to a traditional desktop version, helps Butler deliver customers the quality experience the organization is known for while they’re surfing the web.”
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