Posted in practice
on March 21, 2014 1:12 pm EDT
Sign of Times
Digital Signage is no longer considered a luxury purchase for houses of worship, as there are more affordable digital signage platforms available than ever before.
“Digital signage has changed dramatically over the years, moving from what was once a simple electronic version of a bulletin board to a more bold, dramatic and impressive communications medium,” says Vern Freedlander, vice president, production, X2O Media. “Churches realize that getting the attention of congregants and having them take action can be challenging. Digital signage allows churches to leverage video, animation and even live data to be much more effective storytellers and convey often complex ideas in a very short amount of time with a sense of entertainment and brand.”
Ellyce Kelly, communications consultant with digital signage software provider Visix, Inc., Norcross, Ga., says one of the most important digital signage considerations is display saturation and placement.
“The number of displays and where they are placed throughout your worship campus will significantly impact the success of your digital signage deployment,” she says. “Placing a large video wall in an atrium or main entrance will no doubt make a splash initially, but it limits viewership to a single location, and after a few weeks, the wow factor will dissipate.”
The quantity of displays, placed strategically at building entrances and exits, near stairs and elevators, in gathering areas such as lobbies, atriums, elevator bays, entrances, and outside classrooms and meeting rooms will have more impact than a few large displays.
“Furthermore, placing displays too high, too low or with obstructed views at an angle is a waste of money,” Kelly says. “Many members of the congregation have become accustomed to looking down at their smartphones or tablets, so mounting a display above an entrance way plays to no one.”